McLaren’s F1 team is using video games to hire its next sim driver
The McLaren Formula One team is looking to hire a new dedicated simulator driver, and it’s turning to video games for help. McLaren and Logitech announced a contest today called “World’s Fastest Gamer,” the winner of which will be offered a one-year contract to work with the F1 team.
It’s the kind of idea that sounds too good to be true, but McLaren created the contest with help from Darren Cox — the man behind Nissan’s GT Academy, a similar video game-to-track program that’s been putting virtual racing champions into real top flight motorsports series for years. “[GT Academy] was massively successful, and we proved the point that there’s a huge amount of talent in the virtual world, and that those skills can be transferred to the real…
