Apple’s Appocalypse video is a brilliant skewering of the absurdity of our digital lives
The go-to move with any major developer conference is to kick things off with a cheesy video of happy young people using your technology in sunny urbanscapes, and Apple has long been a pioneer of this genre. Today’s WWDC opener, however, was a little bit different, depicting a nightmare glitch scenario wherein all apps on all iPhones and iPads around the world just malfunction and cease to exist.
Cue a fast-moving whirlwind tour of a planet Earth tilted off its axis by hordes of disoriented, howling humans unable to distribute their selfies to a wide enough audience or communicate just how mad and impulsive they are to eat an entire pizza solo. It’s a strangely satisfying and endearing form of self-deprecation, and it culminates on the…
