Sunny, rainy, or cloudy: New study shows how weather impacts response to mobile ads
Among the many factors that impact digital marketing and online advertising strategy, a new study provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather. …read more
