Google starts testing Chrome’s built-in ad blocker
Google is planning to introduce a built-in ad blocker for its Chrome browser next year. While Google has already warned publishers about the change, the ad blocker is now starting to show up in pre-release versions of the Chrome for Android app. TechCrunch reports that the ad blocker can be found in the latest Chrome Canary app for Android. Testers can download the latest Chrome Canary build from Google Play to try out the ad blocker.
While Google makes the majority of its revenue through its own ad business, it’s determined to tackle what it describes as “intrusive ads.” Unacceptable ads are being determined by a group called the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post as members….
