Amazon is shutting down its DVD rental service in the UK and Germany
Amazon is shutting down its DVD rental service in the UK and Germany this fall. The service, Lovefilm, was acquired by Amazon in 2011, and does not operate anywhere else in the world, according to Variety.
For a monthly subscription fee, Lovefilm users receive a DVD or Blu-ray disc of their choice in the mail, and mail it back when they’re finished. The service, similar to Netflix’s DVD plan, struggled to compete in a market dominated by streaming services.
“In the past years, a growing number of customers have made use of streaming services while the demand for renting DVD and Blu-ray discs has declined at the same time,” Amazon said in a statement to Variety.
Netflix’s DVD service, on the other hand, is still…
