Uber expands its in-app tipping option to the UK
Uber is bringing its in-app tipping option to the UK, TechCrunch reports. Starting this week, riders will be given the option to tip their drivers (or UberEats couriers) in the app at the end of the trip. This both preserves Uber’s cashless philosophy, while also blunting criticism that its tone deaf to the concerns of its drivers. The rollout in the UK comes a little more than a month after Uber first launched its in-app tipping option in the US and Canada.
The inclusion of in-app tipping is a major reversal for the embattled ride-hail company. For years, Uber has resisted including a tipping option in its app, even as major rivals like Lyft boasted of the millions of dollars in tips being distributed to its drivers. But after a series…