Blizzard revives Battle.net and admits it made a mistake with rebranding
Blizzard Entertainment’s meandering approach to rebranding its well-known Battle.net service has taken another turn, as the company now plans to revive the name and attach the word “Blizzard” to it. Yes, that’s right — the game company’s storied online platform and storefront shall henceforth be known as “Blizzard Battle.net.” The company says this move should help respect the “shared history” of the service while also allowing Blizzard to align its corporate marketing and branding under a unified name.
“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” reads the company’s statement, which was posted this afternoon to the company’s blog. “The…
