Star Wars: The Last Jedi toys will arrive alongside an augmented reality scavenger hunt
September 1st has already been pegged as the day that toys from Star Wars: The Last Jedi will be hitting store shelves, but today Disney is announcing that launch will also include an augmented reality component that will allow fans to unlock and collect different characters from the franchise. It’s all part of Force Friday II, the elaborate, weekend-long promotional event that will start with special store openings at 12:01AM on Friday the 1st, and run through Sunday, September 3rd.
The AR component, called Find the Force, will be tied to physical displays in various stores selling the new toys. (Disney says some 20,000 different retail locations will be taking part in the promotion across 30 different countries.) Depending on the size…
