Advertisers are furious with Apple for new tracking restrictions in Safari 11
A group of digital advertising and marketing organizations has come together today to condemn Apple for what the coalition says is a “unilateral and heavy-handed approach” to user privacy on Mac. The group fears that Apple, which has started taking more extreme measures to reduce ad tracking on both the mobile and now desktop versions of Safari, is unfairly exercising its muscle in a way that could snuff out an entire segment of the ad industry.
The open letter, published this morning by six leading advertising trade groups, is in response to a new macOS feature Apple calls Intelligent Tracking Prevention, or ITP. Introduced back at WWDC in June, ITP uses machine learning algorithms to identify tracking behavior on the company’s Safari…
