Fitbit’s Ionic smartwatch goes on sale on October 1st for $300
Fitbit announced today that it will be launching the Ionic — the company’s first true smartwatch — on October 1st for $299.95. Also set to launch that day is the company’s first foray into the headphone market, the Fitbit Flyer, for $129.95.
The Ionic was announced back in August with no firm release date. It distinguishes itself from Fitbit’s earlier offerings by adding support for third-party applications and a new software platform called Fitbit OS, which is designed to work similarly to how Pebble smartwatches did with a simple, web standards-based SDK. (That makes sense, since Fitbit bought Pebble last December.)
Fitbit also claims the Ionic is better than any previous Fitbits at fitness tracking. The company hopes that the…
