Divya Spandana interview: How a ‘novice’ resurrected Congress party on social media

In May this year, Rahul Gandhi chose former actor and MP Divya Spandana to resurrect the moribund social media department of the Congress. Within four months, Divya has turned around Congress’ social media strategy.

Initially criticised as too junior and as an interloper, Divya added teeth to the social media campaigns of the Congress.

Though junior in hierarchy and experience, she added spunk and substance to the team which has come to life. In an exclusive interview with DNA, Divya Spandana spoke to Kartikeya Sharma on her social media goals, trolls and Rahul Gandhi. Here are excerpts:

Q: What made you say yes to the social media offer. It was the weakest department in the organisation?
A: That was the best reason too. When you hit rock bottom, there’s no other way but upwards. Challenges are fun and a great way to learn and experience life.

Q: Why did you decide to take up this challenge?
A:Social media is a very interesting space. I must admit when I initially took over I knew very little about it. Over the last few months, I’ve learnt a lot and I’m still learning. The digital space is like politics. You can never fully understand it and that is something …read more