BMW’s ReachNow is a good start for car-sharing in congested cities
It was Thanksgiving, and the two worst trip planners in the world (me and my boyfriend), were frantically Googling “thanksgiving weekend getaways” to no avail. Rental car locations were closed, or their cars had all been booked for the weekend. I decided to try out ReachNow, BMW’s car-sharing service, which launched last year in Seattle, Portland, and most recently, Brooklyn. Our plan was to leave the next morning at 9AM for Oheka Castle in Long Island (where Taylor Swift stood on a horse for her “Blank Space” music video). I was pumped to get out of the city after being car-less in New York for so long.
ReachNow’s biggest appeal over its competitors may be its fleet of BMW 3 Series and Mini Coopers, an advantage over Car2Go’s smart cars…
