How Netflix is trying to rewrite movie marketing with Bright
Any doubts about whether Netflix has effectively established itself as part of the Hollywood community vanish immediately upon stepping into the company’s Los Angeles offices. Two cases full of Emmys greet visitors just inside the lobby of the 14-story tower, situated near eight Netflix-controlled sound stages on the Sunset Bronson Studios lot. In one corner sits the Bluth family banana stand from Arrested Development, while an elaborate projection art piece takes up an entire wall, simulating screens from phones, tablets, televisions, and any other device the service runs on. On the other end, there’s a discreet coffee bar, where bearded creatives discuss the fine art of pitching studio executives. And splashed across a massive video…
