It’s a pickup truck showdown at the Detroit Auto Show
When I was a teenager, my dad thought it would be a great idea to bring my mom and I along as his guests to the annual Farm Bureau convention. That year it was held in Nashville, Tennessee. It’s hard to find a more authentic urban locale to experience agrarian culture than the land of line dancing. My dad wasn’t a farmer, though he secretly dreamed of being one. Instead, he invented a marketing campaign that allowed him to make friends with farmers all over the country. Every year, as part of Dodge’s sponsorship of the Young Farmers of America, he gave a free Ram pickup truck to one lucky member of the organization that had an award-winning bright idea about the future of agriculture. When it comes to farmers, talking about pickup trucks…
