Personalization through tech is the future of the beauty industry
I love trying on makeup at Sephora and taking samples home, but when I want to buy a drugstore brand, I have to commit the money without first seeing how it looks. It’s an unpleasant experience. Now, makeup companies are experimenting with technology to give customers a more personalized and experimental cosmetic experience through augmented reality, actual custom-made products, and gadgets. Basically, they’re offering a more user-oriented experience with the promise of delivering more suitable product recommendations.
Lots of brands, including Benefit, Estée Lauder, Nyx, bareMinerals, and Sephora have launched virtual try-on apps. Other non-makeup companies, like ModiFace, which creates these apps for the beauty brands, and Meitu,…
