You can now create your own custom face lenses on Snapchat
Snapchat is rolling out new features today including a new tool to create custom face lenses and new text caption styles for your snaps. Lenses are AR masks that overlay your face with details like puppy ears, flower crowns, and the all important vomiting rainbow. The lenses start from $9.99 and go up depending on the size of the location you’ve chosen (covering anywhere from 20,000 to 5 million square feet), duration of the lens, and other factors.
The lens tool is available from desktop browsers or through the Snapchat app on iOS. Users can choose from 150 different lens templates at launch, which can also be personalized with text. The offering is similar to Snapchat’s custom geofilters, which are one-off decorative borders that…
