Why the world’s biggest porn company is backing the UK’s new age law
In 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) announced the debut of a new top-level domain geared toward the adult industry: .XXX. Operated by a company known as ICM Registry, .XXX was billed as a way to allow adult companies to explicitly advertise their explicit nature, and, potentially, make it easier for parents to protect their children from accidentally stumbling onto adult content. On the surface, it seemed like a pretty good deal, yet many in the adult industry were adamantly against it.
The complaints about .XXX were nuanced. It wasn’t that people were against being upfront about the contents of their website (pornographers aren’t really known for subtlety), and it wasn’t that anyone wanted to trick…
