The Business woman creating a buzz

Hansa Mor,

Co-founder, Mor N Rich Icecream

Business: Sells close to 25,000 kulfis a day. Has marketing network in Gujarat, Maharashtra, Rajasthan and Madhya Pradesh

Based out of Ahmedabad, Hansa Mor is a co-founder of Mor N Rich Icecream comes from an Ahir family in Junagadh district, where she studied up to 11th standard. Women in Ahir families are involved in animal husbandry, but converting it into organised business is rare in the community.

Her marriage with Jagdish Mor brought her to Savarkundla in Amreli district, where she made and sold ‘pendas’. The couple started manufacturing and selling ice-candies (kulfi) and ice creams in traditional manner (Kothi ice creams).

Soon they started getting dreaming big and shifted to Ahmedabad about 18 years ago. With a small manufacturing set up in Bapunagar locality, they started manufacturing kulfis from rabdi and selling them, but sales were a challenge as the city is home to home-grown ice cream brands of Amul, Havmor and Vadilal. “Those days were challenging. Often sales were negligible. But we persisted,” Hansa told DNA.

For past 10 years, they have been selling kulfis under the brand Mor N Rich. The persistence paid and she now makes about 25,000 kulfis a day. They expanded their …read more