Breaking down Elon Musk’s surprise, sold-out talk at SXSW
An email sent in the dead of night on Saturday revealed Elon Musk, the founder of Tesla and SpaceX, would appear at SXSW for a surprise Q&A session. By 8:30 the following morning, the Moody Theater was sold out; by noon, when Musk was scheduled t… …read more
