Apple reportedly replaced 10 times as many batteries as expected in 2018
Apple may have had to replace as many as 11 million iPhone batteries under its heavily discounted $29 replacement program, according to John Gruber over at Daring Fireball. According to Gruber, Apple would typically expect to perform between one and two million replacements during the same period. Apple CEO Tim Cook recently cited the program, alongside a slowdown in the Chinese economy, as one of the reasons for the the company’s slashed earnings outlook for Q1 2019.
If 11 million people replaced their iPhone’s battery for $29 rather than spending $1,000 on a new iPhone, that would roughly equate to $11 billion in lost revenue. For reference, Apple said it expected to make between $5 and $9 billion less in its revised forecast. Of…
