DirecTV Now lost 267,000 subscribers in one quarter
AT&T may have shocked investors on Wednesday with the news that it shed more than 267,000 DirectTV Now net subscribers in one quarter, but CEO Randall Stephenson said it was expected.
The loss comes from AT&T’s plan to phase out promotional subscription pricing for DirecTV Now subscribers — meaning those $10-a-month plans were effectively canceled. Stephenson told investors that part of the decision to get rid of the promotional plans was an effort to “focus on profitability and reduced promotions,” adding that focusing on eliminating the company’s staggering debt — $166.25 billion long term — is the most important next step. DirecTV Now had approximately 500,000 subscribers on promotional plans, which Stephenson confirmed have either…
