Virtual creators aren’t AI — but AI is coming for them
One of Instagram’s hottest influencers is a 19-year-old intelligent robot. Lil Miquela’s 1.5 million followers watch her eat sherbet on the beach, visit her favorite art galleries, and hang out with other robot models. Except, Lil Miquela isn’t really an artificially intelligent being. She’s also not a robot.
Lil Miquela is a digital influencer created using motion graphics — something companies have long been capable of making. But even though she isn’t truly an AI creation, her success has inspired venture capitalists like Betaworks to invest heavily in virtual creators and work with startups to progress the technology forward. The future of influencers, according to the general director of Betaworks’ startup bootcamp, Danika Laszuk,…
