Using social values for profit cheapens them, a new study cautions
Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it’s a win-win: the value gets boosted along with the company’s bottom line. But be careful, warns new research. Using these values primarily for self-interested purposes such as profit or reputation can ultimately undermine their special status and erode people’s commitment to them. …read more
