Thom Browne on what goes into styling Samsung’s latest foldables

When Samsung introduced the original Galaxy Z Flip in 2020, it surprised us all with a “one last thing.” The company revealed special editions of the Flip, Galaxy Buds and Galaxy Watch styled by American designer Thom Browne. Since then, every foldable Samsung has launched has come in a special Thom Browne (TB) version. Just 3,500 units of these limited edition bundles are available each time, and according to Browne, “they sell out supposedly in minutes.”

This year, Samsung is offering the Thom Browne bundles of the Fold 3 and Flip 3 for $3,449 and $2,349 respectively. Each box comes with TB-themed versions of the foldable, Buds 2, Galaxy Watch 4, wireless charger trio and a selection of cases and straps. The regular Fold 3, Buds 2, Watch 4 and wireless charger cost $1,799, $150, $250 and $80 respectively, bringing the total to about $2,280, not including the cases and straps. So you’re paying about $1,000 more for the Thom Browne aesthetic.

The packaging for the special edition Fold 3 bundle is extravagant. Each device has its own labelled container and sits in slots carved out inside a giant box. Thankfully, most of the packaging …read more