Amazon One’s palm-scanning tech makes first move into entertainment venues
Amazon’s palm-scanning technology, Amazon One, has always been about more than just fast payments. Really, it’s about Amazon controlling and verifying identities, with the company hoping to deploy its service in public spaces like offices and stadiums. Today, Amazon announced the tech’s first launch in an entertainment venue as part of a partnership with ticketing firm AXS. Amazon One will be available to validate entry into Colorado’s famous Red Rocks Amphitheatre, an open-air venue built into a rocky outcrop.
It’s the first time the technology has been deployed outside Amazon and Whole Food stores, and Amazon says it expects the tech will be added “to more AXS ticketed venues in the future.” People can enroll into the scheme at…
