The Morning After: Amazon is raising the price of Prime
Amazon Prime is increasing in price for the first time since 2018. The monthly fee is going up to $15 (previously $13), or $139 per year (previously $119). The higher rates kick in February 18th for new customers, but they won’t take effect for existing customers until they renew March 25th or later. Amazon pinned the increase on the “continued expansion” of Prime perks, like free games through Twitch and pharmacy discounts, along with higher wages (whose wages?) and transportation costs.
On top of that, there are also the company’s big Prime Video projects: the upcoming Lord of the Rings series is expected to cost $465 million just for its first season.
— Mat Smith
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