Samsung’s next Unpacked keynote comes to the metaverse

Electronics giant Samsung announced that its upcoming Unpacked event, to be aired this Wednesday, will be accessible in both virtual reality and actual reality. Metaverse-minded fans can watch the event at 837X, a recreation of Samsung’s flagship New York City store location, recreated within virtual reality platform Decentraland.

What makes Samsung’s venture into the metaverse so interesting is how little the company has had to say about VR in recent years. The South Korean giant was one of the first companies to make strides in the world of augmented reality and virtual reality when it released Gear VR, a smartphone-based virtual reality platform. Once known as one of the cheaper and more popular options for a VR headset Samsung announced it was planning on retiring Gear VR last December with no plans for a replacement.

It’s prudent for any company to tread lightly in the metaverse, especially since a great deal of experts in business and tech think it’s just a gimmick. Facebook parent Meta’s stock fell more than 26% last week after an earnings call last week where it also revealed it lost over $10 billion on Reality Labs, its AR and VR division. Still …read more