Rivian customers ‘enraged’ after company cancels its most affordable electric truck
Rivian canceled the entry-level version of the R1T, effectively raising the price of its base model electric truck by over $6,000, according to an online forum for customers and later confirmed by the company.
The company said in an email to customers that it was canceling the base “Explore” model, which started at $67,500, in favor of the $73,000 “Adventure” trim. Customers can either upgrade to the more expensive trim level or cancel their orders, the company advised. Rivian has also “discontinued” the less expensive trim for its R1S electric SUV, which is expected to start shipping to customers later this year.
In an email to preorder holders, a copy of which was shared with The Verge by Rivian spokesperson Tanya Miller, the company…
