Ford thinks Bluetooth LE can keep pedestrians and cyclists safe from cars
One good thing that came out of the pandemic is that more people picked up cycling. In the first three months of 2021, American consumer spending on bikes and cycling accessories increased by 34 percent year on year to $8.2 billion. However, the pandemic also saw more die and suffer injuries while biking. According to the National Safety Council, 1,260 cyclists were killed in 2020, a 16 percent increase from 2019.
It’s a problem that Ford thinks technology can address. On Monday, the automaker announced it’s working with Commsignia, PSS, Ohio State University, T-Mobile and Tome Software to explore how a smartphone app could warn drivers of pedestrians and cyclists they may not see. As someone sharing the road with a car, you would install the company’s software on your phone. With the help of Bluetooth Low Energy, vehicles with Ford’s Sync infotainment system would see you as “beacons.” If the car then determines there’s the potential for a crash, it will warn the driver using audiovisual cues.
According to Ford, its approach has a few advantages. One is that Bluetooth LE is nearly ubiquitous. The technology has been part of the Bluetooth protocol since 2009, meaning …read more
