Peloton Row is a smart rowing machine that costs $3,195

Peloton is today announcing its long-awaited entry into the smart ergometer market with Peloton Row. Much like the firm’s other products, Row is a smart rowing machine with a 23-inch HD display onto which you can watch live classes. The company is making its usual noises about a premium piece of hardware that promises better customization than its competition.

Row is belt driven, much like its ostensible rival in this space, the Hydrow, which has a similar silhouette. That offers a fine-grain, electronically-controlled resistance — at odds with the broader resistance you’ll find on air rowers, of which Concept2 provides the gold standard. Peloton also says that Row can offer individually-calibrated on-screen feedback on your form as you row.

(This is something I’m particularly interested in exploring myself, given that my usual form issues are related to rounding over my back, rather than how I’m pulling the chain. Unless there’s some Peloton Guide-esque computer vision stuff that the company hasn’t mentioned in the Row’s press release that might identify real-world issues. Speaking of which, Guide is also getting an update this week to include rep tracking.)

You’ll also get personal pace targets to help you gauge what …read more