The FDA may have unintentionally made ‘Nyquil Chicken’ go viral on TikTok

If you’ve been anywhere near social media, local news, or late-night talk shows in the last few days, you’ve probably heard something about “Nyquil Chicken,” a supposedly viral TikTok “challenge” that’s exactly what it sounds like: cooking chicken in a marinade of cold medicine.

News about the supposed trend is usually accompanied by vomit-inducing photos of raw chicken simmering in dark green syrup. It’s both disgusting and, as the FDA recently reminded the public, just as toxic as it looks. But it turns out Nyquil Chicken was neither new, nor particularly viral, and the FDA’s bizarrely-timed warning may have backfired, making the meme more popular than ever.

First, a bit of history: As reporter Ryan Borderick points out in his newsletter Garbage Day, Nyquil Chicken originated as a joke on 4Chan in 2017. The meme briefly resurfaced in January where it got some traction on TikTok before once again fading away.

Then, last week, the FDA — inexplicably — issued a press release warning about the dangers of cooking chicken in Nyquil. In a notice titled “A Recipe for Danger: Social Media Challenges Involving Medicines,” the FDA refers to it as a “recent” trend. But they cite no recent …read more