A Bruce Willis deepfake will appear in his stead for future film projects

Bruce Willis may have retired from acting following a diagnosis of aphasia, but a version of him will live on in future projects. Last year, the actor’s “digital twin” appeared in an ad for a Russian telecom created by a company called Deepcake. Now, it’s being reported that he sold his rights for future film, advertising and other projects to Deepcake, according to the company’s website and The Telegraph. 

Engineers created the digital double drawing from content in Die Hard and Fifth Element, when Willis was 32 and 42, respectively. With his likeness now on the company’s AI platform, it can graft his likeness onto another actor’s face in a relatively short amount of time. However, Willis’s estate has final approval on any projects. 

In the ad for Megafon, Willis’s face was swapped onto actor Konstantin Solovyov. “I liked the precision of my character. It’s a great opportunity for me to go back in time,” Willis said in a statement on Deepcake. “With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent. It’s a brand new and interesting experience for me, and I …read more