The PC market needs another reinvention — is Microsoft’s Surface up for it again?
It’s easy to forget now, but Microsoft’s first Surface was a huge risk. By diving into the PC market, Microsoft was competing with its Windows partners. By combining laptop and tablet, it was trying to create an entirely new device category. And by designing new software for Arm-powered Windows computers, it was betting that the mobile era would change the way laptops work and the way people use them.
Microsoft didn’t get it all right, and it took a couple of years for the Surface line to really hit its stride. But a decade in, you can’t argue with the results: the Surface worked. Not only did the whole “attach a keyboard to your tablet and now it’s a laptop” idea become commonplace around the industry, but Surface also became a big…
