Twitter alternatives are thriving, but not everyone can just quit

It’s been less than a month since Elon Musk began his chaotic takeover of Twitter but, to many, the platform already feels like it’s entered an inevitable death spiral. Advertisers are fleeing. The few remaining top executives are also leaving. Musk’s Twitter Blue rollout was a complete disaster. The FTC says it has “deep concern” about the company. Musk told employees bankruptcy is a real possibility. Former engineers say the site could break at any moment.

Unsurprisingly, the uncertainty has inspired many users to explore Twitter alternatives. Among them, Mastodon, a decentralized platform founded in 2016, has emerged as one of the top destinations for Twitter quitters. The service saw an earlier uptick in April, when Musk’s buyout was announced, but it’s seen an even bigger flood of new users since Musk’s takeover was completed.

Between October 27th and November 6th, Mastodon gained nearly half a million new users, almost doubling its user base, according to founder Eugen Rochko. Data from Similarweb, shows that the two most popular “entry points” to Mastodon, the mastodon.social server and joinmastodon.org, are getting more than four times the amount of daily traffic compared with the end of October …read more