The Morning After: Social app BeReal wins in Apple’s 2022 App Store Awards
It’s already started. Time to recap 2022. Apple revealed that social media newcomer BeReal was one of the biggest winners in its annual App Store Awards. It won iPhone App of the Year for giving people what Apple called, “an authentic glimpse into their friend’s and family’s everyday lives.” If you’re unaware, BeReal users can share a selfie of themselves with a photo of their environment during a two-minute window the app randomly selects for them every day, sidestepping the production values, planning and filters that are often part of Instagram, TikTok and other apps. And in BeReal’s case, the fact that rival social media apps have introduced or are testing similar features is a clear testament to the “impact” it’s had. Imitation is the sincerest form of flattery, right?
In gaming, Apex Legends Mobile was the top title for iPhone, while puzzle game Moncage and card battler Inscryption won best games for the iPad and the Mac, respectively. The fantastic El Hijo also got a nod for best game for Apple TV.
– Mat Smith
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