The Morning After: Juul will pay $1.2 billion to settle thousands of lawsuits
Juul has agreed to pay $1.2 billion to settle thousands of lawsuits – including 8,500 personal injury cases. If you think that’s a huge amount for a relatively young company, it’s got substantial financial backing: Marlboro owner, Altria, invested $12.8 billion in Juul back in 2018.
In 2018, Juul was the leader in the US e-cigarette market, but after a string of controversies, it slipped to second place behind Vuse. The US Food and Drug Administration ordered e-cigarette brands to stop selling flavored pods if they can’t prove they can keep them out of minors’ hands, and it attempted to ban the sale of Juul items.
Still, California sued Juul in 2019, accusing the company of targeting minors in the state, failing to verify the age of its customers and failing to warn users of their exposure to chemicals linked to cancer and birth defects.
– Mat Smith
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