This is Nokia’s new logo

For the first time in nearly 60 years, one-time smartphone giant Nokia is changing its iconic logo. On Sunday, before the official start of Mobile World Congress Barcelona, the company unveiled a new brand identity, and it’s a dramatic change. Gone is the iconic typeface and “Yale blue” that defined its previous logo. The company has instead adopted a look it claims is more modern and digital.

“We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud,” Nokia said in a blog post attributed to CEO Pekka Lundmark. “In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”

Is this the end of a logo so many people know and love? Not necessarily. You may recall, Nokia’s phone business hasn’t been a part of Nokia proper since Microsoft’s ultimately …read more