Google’s Stadia shutdown also killed its white label game streaming offering
When Google shut down Stadia in January, it also wound down third-party access to the underlying cloud gaming technology. Google’s Jack Buser tellsAxios‘ Stephen Totilo his company is no longer offering Immersive Stream for Games as it was “tied to Stadia itself.” A provider can’t simply pick up the pieces, to put it another way.
Only a handful of brands ever used Immersive Stream, and then mainly as a promotional tool. AT&T let mobile subscribers play Batman: Arkham Knight and Control, while Capcom offered a Resident Evil Village demo that saved curious gamers the hassle of a download. Even Peloton used the tech to bring a fitness game, Lanebreak, to its stationary bikes.
Google’s Jack Buser told me: “We are not offering that streaming option, because it was tied to Stadia itself. So, unfortunately, when we decided to not move forward with Stadia, that sort of [business-to-business] offering could no longer be offered as well.”
— Stephen Totilo (@stephentotilo) March 8, 2023
We’ve asked Google for comment. The company isn’t completely ignoring cloud gaming, but it’s now relegating itself to support. As the firm’s Jack Buser tells Axios …read more
