Pichai: Google will add GPT-style conversational AI to search

After getting beat to the punch by its primary rival, Google plans to add conversational AI to its flagship Search product, CEO Sundar Pichai told The Wall Street Journal in an interview. “Will people be able to ask questions to Google and engage with LLMs [large language models] in the context of search? Absolutely,” he said. Google has already said it would integrate LLMs into search, but this is the first time the company has announced plans for conversational features.

The move isn’t unexpected, particularly after Microsoft released a version of its own Bing search engine that used OpenAI’s ChatGPT AI engine. However, Google’s implementation would potentially have more impact, considering its 93.4 percent worldwide share of the search market. Pichai added that he saw AI chat as a way to expand its search business, rather than a threat. “The opportunity space, if anything, is bigger than before,” he told the WSJ.

Pichai didn’t reveal a timeline for chat AI search, but it’s clear that Google lags behind Microsoft. OpenAI’s release of ChatGPT prompted Google to declare a “code red” as it saw the AI as an existential …read more