Even Gmail has blue verification checks now

Google is rolling out a Gmail feature that aims to help you figure out whether a sender is genuine or if they may be a scammer. When you receive an email from a company that has verified its identity, you’ll see a blue check next to their name in your inbox.

The checkmark update is Google’s latest implementation of the Brand Indicators for Message Identification (BIMI) tech. Google started testing BIMI in Gmail in 2020. At first, it enabled brands that were enrolled in BIMI to include authenticated logos in their emails. The blue check is a perhaps more obvious indicator that the sender is legitimate.

When you hover over the blue check in Gmail, you’ll see a pop-up that reads “The sender of this email has verified that they own [the domain was sent from] and the logo in the profile image.” The pop-up includes a link that directs you to a page with more information.

“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust,” Google wrote in a blog post. “This increases confidence in email sources and gives readers …read more