Reddit’s average daily traffic fell during blackout, according to third-party data

When more than 8,000 subreddits went dark for 48 hours earlier this week to protest Reddit’s forthcoming API changes, there were signs the action had an immediate effect on the platform. On the morning of the first day of the protest, Reddit suffered a “major outage” affecting its desktop and mobile websites, as well as mobile apps. Days later, company CEO Steve Huffman went on a media offensive where he attempted to cast aggrieved users and moderators, many of whom give countless hours of their free time to make Reddit the vibrant platform it is today, as unreasonable. “These people who are mad, they’re mad because they used to get something for free, and now it’s going to be not free,” he said in an interview with The Verge.

But beyond those signs, it was hard to tell how much of a practical effect the protest had on the website’s traffic. Now we have a better idea. According to data provided to Engadget by internet analytics firm Similarweb, the impact was small but noticeable. On the day before the blackout began on June 12th, Similarweb logged more than 57 million daily …read more