Meta explains how its AI decides what you see on Facebook and Instagram

Unless you switch to chronological timeline on Facebook, the things you see on your timeline could seem pretty arbitrary at times. Now, Meta has given us pretty comprehensive look at how its AI systems decide on the posts that appear on our Facebook and Instagram feeds. The social networking giant has released 22 card systems for the platforms that explain how its AI systems rank content for its Feed, Stories and Reels. Each card explains how a certain aspect of Meta’s platform works — for instance, the company explains that for Facebook Feeds, its AI system starts by gathering all potential posts by friends and Pages you follow. 

After that, the system considers various input signals, such as who created the post, how you interacted with them and how many of your friends have liked the post, if any. All those aspects will help the AI rank posts based on which you’ll find the most relevant and valuable and then show them on your feed in order of the scores they get. The card systems also show how you can customize what you see on the platforms and link to instructions on, say, how to …read more