Instagram is working on labels for AI generated content

by Shivendra Singh · August 2, 2023

The Instagram icon is featured in the middle of a background filled with pink, orange, and purple shapes.

Illustration by Kristen Radtke / The Verge

Instagram appears to be working on new notices that would identify when AI has played a role in creating content on its platform.

App researcher Alessandro Paluzzi, who frequently discovers new Instagram features before they’re officially announced or released, has posted a screenshot of a page in the Instagram app that reads “the creator or Meta said that this content was created or edited with AI.” The specific notice notes that in this case it’s an image that’s been “generated by Meta AI,” before giving a brief description of what generative AI is, and how to identify posts that use AI.