TikTok will let European users decide whether they want a personalized For You Page

TikTok is undergoing massive changes for users in the European Union in order to meet the August 28th deadline the region’s authorities gave companies to comply with the Digital Services Act (DSA). Perhaps the biggest change users will encounter is the ability to decide whether or not to let algorithms power their For You page (FYP). “Soon,” the service announced, users in the region will be able to switch off personalization. If they do, then their FYP will be populated with popular videos within their location and from around the world instead of content tailored to them. 

When they search for any subject in particular, the results will also be comprised of popular videos in their region and content in their preferred language. They can still head to their Following and Friends feeds to see posts by people they follow, but both will now show a chronological timeline instead of one based on their profile. Under the DSA, “providers of very large online platforms,” of which TikTok is included, are required to to ensure that users can “enjoy alternative options which are not based on profiling” as part of their “recommender systems.” That means they …read more