Spotify considered removing ‘white noise’ podcasts to save money

White noise podcast creators on Spotify are making serious money, and the audio streaming service was reportedly not happy about it and tried to cut them off. According to Bloomberg, it has viewed an internal document revealing that podcasts with white noise content, such as the sounds of waves, vacuums and whirring fans, accounted for a total of 3 million consumption hours on the platform every single day. That was made possible by Spotify’s algorithm inadvertently pushing these types of content to its listeners as part of its efforts to become the go-to app for podcasts. 

Previously, Bloombergreported that white noise podcasters were making as $18,000 a month. A lot of creators on the platform, not just those broadcasting white noise, use Spotify’s free hosting software Anchor to publish their shows. Spotify purchased Anchor back in 2019, and in addition to helping creators make and distribute their podcasts, it can also monetize their content. 

While white noise podcasts turned out to be a hit with listeners, they apparently don’t make Spotify as much money as other types of programming. The company reportedly considered removing them altogether and preventing future uploads in the category. Plus, …read more