X seems to be slipping unlabeled ads into people’s feeds

X, the company formerly known as Twitter, may not be labeling its ads properly, putting it at risk of — once again — running afoul of the FTC. There have been numerous reports over the last several days of ads appearing in users’ timelines without being labeled as such, according toTechCrunch, which was first to report on the stealth ads.

According to their reporting, as well as reports from industry groups, users have identified numerous ads that leave off the typical “Ad” label that identifies the post as paid advertising rather than a native post. It’s apparent that the posts are, in fact, ads when clicking into the “…” menu in the tweet, which indicates the tweet is a paid promotion.

While the unlabeled ads have irked users, who may mistakenly believe the platform is showing posts from accounts they don’t follow in their following timeline, the issue also risks stirring up more regulatory trouble with the FTC. Nandini Jammi, co-founder of watchdog group Check My Ads, has been sharingexamples on her Twitter account over the past couple days. The nonprofit group is tracking the issue and encouraging X users to report any examples …read more