Amazon is encouraging sellers to use AI-generated product listings
Amazon is launching a new AI tool that generates product listings for sellers. The feature uses a large language model (LLM) “trained on large amounts of data” to make it faster and simpler for vendors to describe their products. The company describes the tool as distilling the “significant work” of creating titles, bullet points and descriptions down to “just one step.”
Amazon says its Generative Listing Content tool only requires sellers to provide a brief product description in a few words or sentences. From there, it will “generate high-quality content for their review” — including a title, product description and bullet points — which sellers can peruse before refining or submitting as is. The company says many sellers have already tested the tool during the last few months, and their feedback indicates most of them use the generated content directly without revisions.
“These new capabilities will help sellers create high-quality listings with less effort and present customers with more complete, consistent, and engaging product information that will enhance their shopping experiences,” Amazon VP Mary Beth Westmoreland wrote today in an announcement blog post.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at …read more
