Bowing to pressure, Unity announces the terms of its surrender

Unity announced significant concessions to its new game developer pricing on Friday. After rolling out the widely scorned changes 10 days ago, including a per-install fee many developers said could upend their entire businesses, the company rolled out a walkback today that softens some of the policy’s sharper edges.

Perhaps most notably, users on the Unity Personal plan will no longer be subject to the Unity Runtime Fee. This broadly disdained charge would have forced smaller developers to pay every time their game was installed (including reinstallations from the same user). Under the revised policy, Unity Personal users can earn up to $200,000 without changing plans — up from the previous $100,000. In addition, the company is waiving the requirement to include the “Made with Unity” splash screen.

Meanwhile, developers on Unity Pro and Enterprise plans won’t have to worry about the Unity Runtime Fee until they upgrade to the next LTS (long-term support) version of the engine shipping in 2024. Any current games or projects in development based on versions of Unity older than that won’t be charged the fee. It also only applies to those who switch to the upcoming version. “We will make …read more