Meta’s ad-free Instagram and Facebook plan could cost EU users nearly $17 per month

Meta may charge Instagram users in Europe a $14 per month subscription fee unless they opt in to targeted ads, according to The Wall Street Journal. In addition, it may impose a combined monthly fee of $17 for ad-free access to Facebook and Instagram on desktop. 

Last month, rumors surfaced that Meta would start forcing subscriptions on users who opted out of targeted ads, but the potential fees were unknown. Users willing to pay would see no advertising on Facebook and Instagram, while those who want to stick to the free version would have to consent to be targeted by ads based on their personal data. The company has reportedly discussed the plans with regulators in Brussels and Ireland.

The move comes in response to a court ruling in July finding that Facebook must gain the consent of users to access their personal data. That court said that site operators have to prove that users willingly gave permission, possibly by allowing them to reject ad tracking. That’s exactly what Apple did with iOS 14, and with very few users opting in, Meta predicted a significant …read more