The Morning After: Netflix’s next big thing is branded retail stores
Netflix is reportedly planning to open several bricks-and-mortar venues, called Netflix House. The stores will sell merchandise for hit Netflix shows, hopefully of a higher quality than that Target Squid Game tee you sleep in. Talking of Squid Game, the two initial locations will reportedly feature obstacle courses based on the hit show, entirely missing the point of the show’s scathing view of modern capitalism.
There will also be rotating hit-show art installations and live performances to excite fans. Additionally, an in-house restaurant will serve themed cuisine and drinks from Netflix’s food-based reality shows. I can’t get enough of themed restaurants, so count me in. The first two will be in the US, but more will appear across the world.
Netflix has dabbled in real-world events and venues before. It opened pop-up experiences across the planet to celebrate shows like Stranger Things and many of its reality shows. In the UK, Netflix’s Stranger Things: The First Shadow theater production will begin performances at the Phoenix Theatre in London this November.
— Mat Smith
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